Innovation comes cheap

March 1, 2008

Innovation comes cheap, says Google engineer Kevin Marks | The Social – CNET News.com

Now it does sound fantastic, because you’ve got to invest a lot of time and money to do something, so why would you start a business that way? Part of the point of this Web stuff is it’s lowering the barriers to entry. You can build an application much more easily. You can put something up and see if people like it or not, and tweak it. One of the points of OpenSocial is to make that stuff even easier because you can build an application without having your own server, you can run it inside the social network itself, you can let it store data in the social network’s site, and later on you can decide, “OK, this is interesting, I’ve got a bunch of users in this app, I should connect them to an external server, I should work out ways of serving advertising or something.”