Now that Google and Doubleclick have finally tied the knot, they’ve unwrapped what looks like a very compelling new product called Google Ad Manager, Wired’s Compiler has a short article on the service:
While Google AdSense offers fully automated ads based on your page’s content, the new Google Ad Manager is designed to help you manage and sell custom ads to companies of your choice.
Think of Ad Manager as a dashboard for controlling your own ad empire.
It looks as is Google has taken Doubleclick’s existing Revenue Center and given it the Google treatment. They’ve taken explicit steps to make the tool easier to use for small companies with even smaller media departments. Let me just say right now that I think a tool like this is going to be insanely great for small to medium sized advertising agencies. From the official Google Blog:
Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.
Right now, you can sign up to receive an invitation when the service goes completely live; I can’t wait to see if it works for our team here at Stone Ward.
